Openings to Grab Attention When Public Speaking

Over and over again I see the same thing happen with sales presentations. The presenter opens with the background of the company, the founder, and how it all began. Who cares? Knowing about the founder of the company and how it all began is not what is going to get your audience interested in what you have to present. All they want to know is…. “what’s in it for them.”

If you want them to be interested in what you have to sell, then you must have an opening that is going to grab their attention and get them engaged immediately. Say something like, “Who here would like to be able to do their work easier, quicker, and even save some money?” or, “Ten years ago I came across a product that changed my life and today I’m going to share with you what that product is and how it can change your life too.” Or, tell a personal story that relates you to the audience.

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